I don’t like DoubleClick. It was 1999 - just before the impending 2000 dot-com bust. R.BIRD’s offices were located in midtown Manhattan at 150 East 52nd Street, 14th floor. Glorious space. Designed by Architecture Research Office. Unfortunately, our lease was to expire in the heat of the dot-com boom.

I’ve been surprised by the continuously growing popularity of energy drinks. I have even found myself paying nearly $5 bucks for a small can of Red Bull on the Jersey turnpike. Closer to home, R.BIRD’s PATTERNS design report on energy drinks is a most popular download from our website. Many thousands of copies have been downloaded and the pace continues unabated.

I love WriteRoom When R.BIRD was founded in 1983, our tech-savvy, leading-edge offices were networked by Wang Laboratories. We were the first in New York City with a network of Macs AND PCs sharing files and applications. One of my favorite applications at my own workstation was Wang WP.

Did anyone notice something peculiar on page 9 of the April 9, 2007, issue of Advertising Age? On page 9 is a full page advertisement for Advertising Age’s “The Green Conference,” created to promote eco-sensitive marketing practices. The message is somewhat obfuscated, though, by the media attached to it. There - in the middle of the page is a tipped in piece of paid advertising - a large and thick piece of lenticular plastic. Probably not eco-sensitive.