So I linked yesterday to a piece by Jason Snell at Macworld regarding the different color temperature of new iPhone 3G displays. Snell asked iPhone product marketing director Bob Borchers (the same “Bob” from the iPhone Guided Tour videos, by the way) about the change, and Borchers said it was a deliberate design change.

At Ars Infinite Loop, however, Clint Ecker is reporting that the color change is slightly less warm/yellow in build 5A347 of the iPhone OS, as compared to build 5A345. This is confusing, so bear with me. 5A345 is the version that iPhone SDK members received as the final beta, and it is the version that many brand-new iPhone 3Gs shipped with from the factory. 5A347 is the very latest version, however, and so it is the one iTunes will download if you restore an iPhone [...]