The popularity of generated content and social media is transforming the web. No longer does a site need a flashy intro or exciting graphics to entice a user to dig deeper, search engines and smart architecture bring the user right to what they are seeking, and when they find that… they want to appreciate it for what it is. Usability, readability and find-ability are in style, while hefty load times, blinking graphics, and cluttered pages are out. The best example is the decline of users flocking to MySpace, seeking structure, order and clarity they are now looking to make less visually complex social media hubs their home [...]