Brian from iQ and Shenda from ICAN
I finally made it to BootCamp in the middle of a hectic week. This morning I sneaked into Shenda Loughnane’s session: Online Advertising.
It was a workshop with a strong practical focus. Shenda explained how to buy advertising space, where to find statistics on Internet usage and how to measure [...]

Wouldn’t you know it - after waiting days for the chance to present at Boot Camp, today I get to host not 1, but 2 workshops. Lucky me! The first course (Web Governance) has just finished. I am now setting up for Web Content Strategy.

Des, Tom, Paul and Krishna have just finished their presentations at the Future Now seminar. Each speaker gave his/her own view on where the web is going.
Web 1.0 to Web 4.0 and more
Tom’s was the most wide ranging, covering internet developments from web 1.0 as far ahead as web 4.0 (which I never even considered [...]

Taking up from where Coldagh finished yesterday in “Web Analytics 101″, Brian Donohue is currently hosting an advanced session on the same subject.
iQ has seen far greater interest in analytics over the past year or so. It is clear that Irish organizations are moving beyond the “Wow, people in Cameroon are visiting my website”-factor. They [...]

Taking up from where Coldagh finished yesterday in “Web Analytics 101″, Brian Donohue is currently hosting an advanced session on the same subject.

iQ has seen far greater interest in analytics over the past year or so. It is clear that Irish organisations are moving beyond the “Wow, people in Cameroon are visiting my website”-factor. They are keen to understand Key Performance Indicators (KPIs) as a business metric and how analytics supports that.

After speaking with delegates during coffee break, Brian’s insights appear to be addressing many issues.

It also transpired that a spare iPhone was needed to rescue.

With the large number of people attending, an insufficent number of laptops were available for web access. Ppotential disaster?

Not at all.

Into the breach stepped iQ Friend Ciaran Hagan. His recently purchased iPhone had everything needed to plug the gap.

Apple proves its worth once again.

For many years, iQ has been delivering a “Writing for the Web 101″ course. Of all our training events this one is consistently over-subscribed.
This indicates 2 things to me:

That there is a genuine eagerness to learn how to write well.
That the techniques we provide are compelling.