Prepare for Your Pages to Be Less Sticky and More Bouncy

Sales of laptop computers, especially the ultra-portables from Asus, Dell, HP and several other companies, are super hot these days and that has repercussions for Web writers and designers alike.
According to International Data Group, the sales of portable notebooks in the US–driven by several new companies in that segment of the business-outsold desktop computers for [...]

Using Symbols in Illustrator

Symbols can potentially save you a lot of time. Illustrator comes with hundreds of symbols, and there are hundreds more available on the Internet. Before we discuss how to incorporate symbols into our illustrations, let’s define a symbol.
A symbol is an art object that can be used over and over. Each time a symbol is [...]

How to Make Your Site Journalist Friendly and Increase Publicity

There isn’t a journalist alive who doesn’t use the Web to develop story ideas, find breaking news, research feature articles and more. Here are some of the primary reasons a journalist might want to visit your site:
–Find the name, email address or telephone number of a top exec (it’s rare a journalist will find email [...]

Is Your Document Print-Ready?

Preparing your document for print has become much easier over the past few years. Some printers now only require a high quality PDF file for printing. Others may still ask for the native file along with the fonts and images used in the document.
This article is going to take a closer look at the 2nd [...]

14 secret tips on how you can write killer headlines

Ever notice how many articles these days have headlines such as “Six Ways to Make Vista and XP Work Your Way,” and “Ten Things Your Ticket Broker Won’t Tell You“? Headlines that promise any number of ways to do something are cliché but readers still find them irresistible, in part because they believe they’re about [...]

7 Things You Should Know About Web Writing and 8 Sites Where You Can Learn More

Visitors to your Web site won’t read much of your content word-for-word. They’ll scan the text and visually cherry pick what to read. They’re in a hurry, easily distracted and have limited attention spans. If they don’t see right away what they’re looking for, they’ll bail out.
Let’s talk about the way people read on line [...]

Is Your Image Web-Ready?

Our goal, when placing images on a web page, is to make the file as small as possible without compromising image quality. In this article, we will go through the steps to make your image web-ready using the web-savvy features inside Photoshop.
It is tempting to just save the file as a jpg or gif using [...]

Use Customer Success Stories to Promote Your Web Design Business

Customer success stories–also referred to as case studies–are a terrific way to bolster your Web and print marketing business. They’re convincing because they provide third-party testimonials of how a customer used your service to solve a problem.
You can write customer success stories as narratives (like magazine articles) or structure them in a format that you [...]